Sunday, September 2, 2012
Social Media - 7 Reasons Solo-Entrepreneurs should use social media to market their business online
While Social Media has been around for a while 'time, is just now hitting the mainstream media so that everywhere you turn someone else sing his praises. You're sitting on the fence and I was wondering if this is something you want to try? If so here are 7 important reasons why you should help convince you to jump and get your feet wet. -
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1. --- It levels the playing field between the solo-entrepreneur or small business person and the big boys. Since the currency of social media is time instead of money is a very economical way to get your word when you are short of money for your marketing budget.
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2. --- It gives you access to people who would never have had the opportunity to speak in other circumstances. CEOs of large companies and even our president have talked with people on Twitter and Facebook. In fact there are a lot of people who believe that its intelligent use of social media has been one of the reasons he was elected.
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3. ---- It allows you to show your customers you really care about. You can set alerts for your business and personal name, and then monitor everything that is said on social networking sites about you or your products and services. You can thank people for their compliments and if there is a problem that can be answered quickly.
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4. ---- It breaks down barriers of space and time. You will be able to develop relationships with people around the world. Your market may be global.
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5. ---- It gives everyone the same voice, even the shy and introverted person who normally remains on the fringes. In reality, this person can actually do better on social media that the extrovert who shoots from the hip and puts out a post before they have a chance to think through.
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6. ---- It allows the entrepreneur or small business person to do market research so valuable that they can offer only products of their target market is looking for. If you pay attention and listen to what the market is talking you can give them what they really want instead of what you think they want.
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7. --- If you are interested in your products or services you'll need to use social media to let your passion. How do others feel your passion that will naturally be attracted to your blog site where you can showcase your products and services and most importantly, know, like and trust so that you will be pre-qualified for the goods or services provided. - ......
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