A New Wave in advertising and promotions

Companies and organizations seeking a unique venue for marketing their products or messages may want to consider seriously the place video games in a sense have just the opposite process of the reach of traditional media advertising.

Inverted penetration model

Consider first the model they are based on traditional media. The media and transmission are ready to offer maximum exposure immediately with strong decreasing returns over time from the date of introduction. However, the ability to instantly produce the exposure promise make these means the place of choice for most marketers.

Much like the instant market penetration offered by traditional media to the Internet through high-traffic sites, offers similar immediate results for those who are willing and able to pay the cost of such exposure, such as advertising in traditional media can be graphically presented as a pyramid ... wide at the base and narrowing with each upward movement over time.

On the other hand, as many of the patterns of exposure that takes place on the Internet through websites, blogs, and articles whose presence has increased since the search engines to find the penetration presents a model in which reversed the initial exposure begins almost imperceptibly then increases over time.

Most marketers tend to steer clear of any models that represent more than a seed-plant approach rather than a megaphone to get their message out, but if you consider the cost and the ultimate potential of the process a little 'viral-marketing in During a one-way-to-consumer to process the idea of ​​video games as a marketing tool may be a unique way to cultivate a new audience with the potential to grow rather than diminish over time.

OPPORTUNITY '- old and new

The idea of ​​creating video games, or any freebie for that matter, is certainly nothing new in the area advertising and promotions. But what makes the novel concept is the technology of today to understand their message within the same interface of the game, rather than on the cover or documentation that is often thrown in the first place.

A difference of the elements most advertising ... Frisbees, pens, bags, and the full range of products on which the huge industrial specialty items, video games really in contact with the consumer, providing the opportunity to present a message that is sure to be seen and heard. The very nature of a game that involves getting others to join, allows a kind of viral marketing where users transmit the message transport from one place to another, a process that lends itself to increase the flow rate.

So, when you really think there is nothing new to give a free game ... is a practice as old as the same promotions. But to make something that people share with others is definitely something that the world of marketing can be a bit 'more!

SO, why now?

Game developers are up to now have had to invest large amounts in the development of games that have a sufficient level of gameplay and graphics to appeal to average players. However, like everything else in the digital sector, the types of game software development and programming-savvy have flourished to create a fair amount of product on the market. This new office technology combined with the cost of production and distribution of CD and DVD markets have literally created a new option for advertisers to spread messages to recipients more likely to retain and use the promotional piece.

Many of us have received the CD free with the name of a poster on the cover. But beyond that, once the CD was appreciated (if you played them all!) There was absolutely no reference to the benefactor of the "free gift!" By their very nature, games are meant to be played and, given a pretty good game, they will be played over and over again. By customizing the game - the placing of posts certain events that arise during the course of the game, advertisers now have a means to stay ahead of their intended audience ... over and over again.

A CASE IN POINT

The "Waikiki Surf Challenge" is a recent offer of a video game created for the game of computer navigation. Custom messages can be placed via banner at opening and closing of the game as the background that appears between the rise and fall of the waves. Even more impactive is a surfer talking (with my face on the condition that the customer) that comes out to speak whenever that occurs wipeout. Imagine each of WipEout, the president of Allstate seems to say "you're not happy that they are covered by Allstate?"

Using a game to put out their message might be a bit 'more complicated than opting for traditional media, but if you are looking for a unique way to position itself in the market, take a look at the horizon. The wave might just be in your rotation!...